What Healthcare Practices Should Look for in an SEO Partner
A dermatology group in Phoenix hired an agency that promised them page-one rankings in 90 days.
SEO Agency Insights
Expert guides on choosing the right SEO agency, what to look for in an SEO audit, and how to evaluate proposals.
117 articles published
E-commerce SEO Agency Checklist: 10 Things to Verify Before Hiring
A Shopify store owner I consulted for paid $14,000 per month to an ecommerce SEO agency that couldn't explain what they did with the money.
TechBullion Names Top 10 Enterprise SEO Agencies for 2026, Emphasizes AI Readiness
TechBullion published a ranking of 10 enterprise SEO agencies for 2026 on April 18, identifying firms the publication considers equipped to handle large-scale optimization challenges, according to an article on the TechBullion website.
How Enterprise SEO Agencies Evaluate Candidates: The Vetting Methodology That Actually Predicts Performance
A Fortune 500 retail brand I consulted for spent $340,000 on an enterprise SEO engagement that produced exactly zero measurable revenue impact over nine months. The agency had a gorgeous pitch deck, an impressive client logo wall, and a team of smooth talkers who knew every buzzword in the book.
The SEO Benchmarking Blind Spot: Why Agencies Miss Competitor Keyword Gaps (And How to Find Them)
A SaaS client walked into my office with a 47-page SEO report from their previous agency. Gorgeous charts. Color-coded dashboards. Rankings tracked for 600 keywords. And every single competitor in the report was wrong.
Beyond Search Rankings: Why Enterprise Teams Are Losing Visibility in AI-Generated Results (And How to Adapt Your SEO Strategy)
A Fortune 500 client of mine fired their agency two weeks ago. Not because organic traffic dropped. Traffic was actually up 4% quarter-over-quarter. The problem? Their brand had vanished from every AI-generated answer in their vertical. ChatGPT recommended three competitors by name.
The SEO Dependency Trap: How to Sell Projects That Don't Stall on Content Reviews, Dev Access, and Analytics Approvals
A $14,000/month enterprise client once told my team that their dev team would "get to the technical fixes next sprint." That was in February.
Generative AI SEO vs. Answer Engine Optimization: How Agencies Should Pivot in 2026
A client of mine fired their SEO agency in February after discovering something alarming: their site ranked #2 for a competitive B2B keyword, but their organic click-through rate on that term had collapsed by over 50% in eight months. The agency kept sending cheerful ranking reports.
Zero-Click SEO Expertise: What Agencies Need to Hire for in 2026
A mid-size ecommerce agency I consulted for fired their entire content team in January. Not because the writers were bad. The team was producing 40 blog posts a month, hitting every keyword target, earning decent rankings.
MeasureBoard's AI Automation Layer: Why Agency Teams Are Ditching Manual SEO Workflows
A client of mine fired their previous agency after discovering that the team billed 14 hours per month for "reporting and data analysis" that amounted to copying numbers from Google Search Console into a spreadsheet, adding conditional formatting, and emailing a PDF. Fourteen hours. Every month.
SEO Benchmarking Without the Guesswork: Building Your Custom Performance Dashboard in 2026
A client fired their agency over a 40% drop in "organic visibility" that never actually happened.
Google Ads Disapprovals and SEO: Why Campaign Failures Ripple Into Your Organic Visibility Strategy
On April 14, 2026, advertisers across the platform reported mass ad disapprovals triggered by phantom DNS failures and HTTP 500 errors. Ryan Berry, Managing Director at Cornerhouse Media, reported over 1,500 ads disapproved in a single account around 1:30 p.m. UTC. The sites were live.