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Agency tech stack ROI hinges on one architectural choice: whether you rent white-label SEO tools or own your reporting infrastructure outright.
SparkToro analysis of Similarweb clickstream data shows 232 of every 1,000 U.S. Google searches produced a click to the open web between January and April 2026, down from 360 clicks per 1,000 searches in the firm's 2024 study, according to a report published June 10 by SparkToro co-founder Rand Fish
Google searches that end without a click now account for 58% of all queries, and over half of Google results pages display an AI Overview — yet the median agency's SEO tool stack still concentrates its budget on tracking traditional blue-link positions.
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