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Expert guides to help you choose and work with an SEO agency.
Organic sessions to a 12-attorney personal injury practice dropped 47% in 11 weeks after the firm switched SEO agencies. The replacement agency blamed algorithm changes. The real cause was a botched handoff that broke 113 indexed URLs and orphaned the firm's highest-converting practice area pages.
Google published documentation on June 7 positioning itself as the sole authoritative source for SEO practices and distancing the company from third-party tools and agencies, according to new guidance on Google Search Central that explicitly warns businesses to evaluate outside advice against Google
B2B marketing teams are redirecting budget toward AI Overview optimization based on a flawed assumption: that appearing in Google's AI-generated summaries produces the same pipeline outcomes as ranking in traditional organic results.
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