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Google's Liz Reid disclosed on the Bloomberg Odd Lots podcast that users submitting queries through AI Mode and AI Overviews are expressing significantly longer, natural language questions that fragment into multiple keyword-level searches, according to Search Engine Journal.
"Home service contractors don't need a marketing agency that also works with e-commerce brands and SaaS companies. They need someone who understands seasonal demand, high-intent local search, and what it actually takes to generate booked jobs, not traffic.
Every SEO platform I've evaluated in the past twelve years performs beautifully in the demo. The keyword tracking refreshes in real time, the crawl reports render without a hitch, and the dashboards look like they were designed by someone who actually respects your retinas.
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