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A first-position Google ranking now delivers 58% fewer clicks than the same ranking delivered before AI Overviews began appearing in search results, according to an analysis released July 9, 2026 by Gravitate, a Vancouver-based digital marketing agency.
The inability to run controlled A/B tests on large language model responses has created a measurement gap that mid-market and enterprise SEO teams have struggled to close with traditional testing methods, according to a July 8 webinar announcement from seoClarity.
Self-promotional comparison pages that rank software tools earn citations in Google AI Overviews but lose the recommendation to competitors listed within those same pages 69% of the time, according to research published by Lily Ray in June 2026 that analyzed 100 B2B software queries across three mon
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