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Expert guides to help you choose and work with an SEO agency.
A Fortune 500 client of mine fired their agency two weeks ago. Not because organic traffic dropped. Traffic was actually up 4% quarter-over-quarter. The problem? Their brand had vanished from every AI-generated answer in their vertical. ChatGPT recommended three competitors by name.
A $14,000/month enterprise client once told my team that their dev team would "get to the technical fixes next sprint." That was in February.
A client of mine fired their SEO agency in February after discovering something alarming: their site ranked #2 for a competitive B2B keyword, but their organic click-through rate on that term had collapsed by over 50% in eight months. The agency kept sending cheerful ranking reports.
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