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A randomized field experiment shows Google's AI Overviews reduce organic clicks to external websites by 38% on queries where the feature appears, according to a working paper published this month by researchers at the Indian School of Business and Carnegie Mellon University. The study tracked 1,065
The technical SEO audit your agency delivered nine months ago checked for problems that no longer determine whether AI systems can find, read, or cite your pages. That's the claim, and the evidence that's surfaced in the past two weeks makes it difficult to argue otherwise.
Every SEO debugging framework I've reviewed in the past decade puts the DIY-vs-agency threshold in the wrong place. The conventional wisdom says simple problems stay in-house and complex problems go to agencies.
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