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Google updated its official guidance on AI-generated search results in 2025, explicitly stating that "Generative Engine Optimization" and "Answer Engine Optimization" are not distinct practices from traditional search engine optimization, according to documentation published by the company. The upda
SE Ranking's volatility index for the March 2026 core update showed 79.5% of top-3 positions shifting — the most disruptive reshuffle ever recorded.
Fifty-eight percent of U.S. Google searches now end without a click to any external site, per SparkToro tracking data.
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