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A client I worked with in 2024 was paying $8,500/month to a mid-tier agency in Chicago. Their organic traffic had flatlined for eleven months. The agency kept sending glossy decks full of keyword rankings that didn't move the revenue needle.
A mid-market SaaS client walked into my office with a 147-page "SEO audit" from their previous agency. Gorgeous formatting. Color-coded charts. Executive summary that read like a TED talk.
A client's organic traffic dropped 38% overnight, and the entire team was convinced it was a content quality problem. They spent two weeks rewriting landing pages, adding author bios, and beefing up their E-E-A-T signals. Traffic kept falling.
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