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Sterling Sky's monitoring data captured the first wave of local profile delistings on August 14, 2025, hours before Google officially confirmed its spam update was rolling out.
Majestic introduced its Trust Flow metric as a way to score link quality back in 2012. Fourteen years later, the concept of "trust" between a business and its SEO agency still runs on roughly the same logic: you're supposed to take their word for it.
A randomized field experiment shows Google's AI Overviews reduce organic clicks to external websites by 38% on queries where the feature appears, according to a working paper published this month by researchers at the Indian School of Business and Carnegie Mellon University. The study tracked 1,065
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