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Mid-market companies ($10M–$500M revenue) get squeezed in SEO vendor selection because they're too big for freelancers and too small to justify $25,000 monthly retainers.
Sixty-eight percent of customers leave a company because they believe the company doesn't care about them, according to Vendasta's client reporting research. In agency SEO, that perception of indifference almost always traces back to one artifact: the monthly report.
A desktop page carrying 1,500 words and rich schema markup that renders as a 400-word stripped-down version on mobile will rank based on the thin mobile version, because Google indexes mobile, not desktop.
A domain migration preserves rankings when three things execute correctly: complete 1:1 URL mapping with permanent 301 redirects, a pre-migration technical SEO audit that benchmarks every ranking signal worth protecting, and aggressive post-launch monitoring for at least 12 weeks.
Paid click-through rates have dropped 68% on Google queries that trigger AI-generated summaries, according to tracking data compiled this spring across multiple enterprise SEO platforms.
Roughly 86% of impressions on Google Business Profiles come from unbranded discovery searches — "plumber near me," "emergency dentist open Sunday" — according to Birdeye's 2026 analysis of local search behavior.
Ranking page one for "contract manufacturer" is actively harming the pipeline at dozens of industrial firms I've audited in the past three years. The ranking itself isn't the problem. The problem is what happens after the click: nothing. No RFQ. No qualified lead. No sales conversation.
Every SEO platform I've evaluated in the past twelve years performs beautifully in the demo. The keyword tracking refreshes in real time, the crawl reports render without a hitch, and the dashboards look like they were designed by someone who actually respects your retinas.
Three agency launches in six weeks—Firegang Dental Marketing's expanded vertical platform on April 23, A-Train Marketing's behavioral health strategy framework on April 17, and GTECH's four-layer search optimization model on March 16—all share one structural feature that matters more than their indi
Majestic introduced its Trust Flow metric as a way to score link quality back in 2012. Fourteen years later, the concept of "trust" between a business and its SEO agency still runs on roughly the same logic: you're supposed to take their word for it.
The technical SEO audit your agency delivered nine months ago checked for problems that no longer determine whether AI systems can find, read, or cite your pages. That's the claim, and the evidence that's surfaced in the past two weeks makes it difficult to argue otherwise.
Optimizely injected artificial latency into The Telegraph's website and measured the destruction. At four seconds of added delay, page views dropped 11%. At twenty seconds, the number hit 44%.