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Google updated its official guidance on AI-generated search results in 2025, explicitly stating that "Generative Engine Optimization" and "Answer Engine Optimization" are not distinct practices from traditional search engine optimization, according to documentation published by the company. The upda
Google's Liz Reid disclosed on the Bloomberg Odd Lots podcast that users submitting queries through AI Mode and AI Overviews are expressing significantly longer, natural language questions that fragment into multiple keyword-level searches, according to Search Engine Journal.
A taxonomy published May 2 separates modern search optimization into three distinct disciplines—traditional SEO for rankings, Answer Engine Optimization for featured snippets, and Generative Engine Optimization for AI citation placement—according to a framework from memorable.design.
Nearly seven in ten brands are absent from AI-generated search recommendations in their own categories, prompting Search Engine Journal to publish a 90-day implementation framework for Generative Engine Optimization on April 30. The playbook addresses what the publication characterizes as a "fast-mo
A randomized field experiment shows Google's AI Overviews reduce organic clicks to external websites by 38% on queries where the feature appears, according to a working paper published this month by researchers at the Indian School of Business and Carnegie Mellon University. The study tracked 1,065
SearchEngineLand published a strategic framework April 23 outlining why most enterprise SEO initiatives fail to secure organizational support, according to SEO consultant Krinal Mehta, who identified narrative alignment and cross-functional integration as primary factors determining whether multimil
SearchEngineLand published a comprehensive implementation guide April 22 addressing how SEO practitioners should distinguish seasonal traffic fluctuations from algorithmic penalties, a diagnostic challenge that wastes agency resources during predictable demand cycles, according to the publication.
Query fan-out optimization requires content creators to address multiple related search intents within a single page rather than distributing subtopics across separate URLs, according to a new guide published by Search Engine Land on April 21. The framework represents a structural shift from traditi
A SaaS client walked into my office with a 47-page SEO report from their previous agency. Gorgeous charts. Color-coded dashboards. Rankings tracked for 600 keywords. And every single competitor in the report was wrong.
A $14,000/month enterprise client once told my team that their dev team would "get to the technical fixes next sprint." That was in February.
A client of mine fired their SEO agency in February after discovering something alarming: their site ranked #2 for a competitive B2B keyword, but their organic click-through rate on that term had collapsed by over 50% in eight months. The agency kept sending cheerful ranking reports.
A client fired their agency over a 40% drop in "organic visibility" that never actually happened.