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A desktop page carrying 1,500 words and rich schema markup that renders as a 400-word stripped-down version on mobile will rank based on the thin mobile version, because Google indexes mobile, not desktop.
Enterprise site migrations fail because of architecture decisions made months before launch, not because of the cutover itself. The most documented case: a UK retailer lost £3.
A domain migration preserves rankings when three things execute correctly: complete 1:1 URL mapping with permanent 301 redirects, a pre-migration technical SEO audit that benchmarks every ranking signal worth protecting, and aggressive post-launch monitoring for at least 12 weeks.
The SEO Debugging Pyramid is a five-layer diagnostic hierarchy (server infrastructure, crawl access, rendering and indexation, content signals, and authority/competitive visibility) that forces teams to troubleshoot organic traffic drops from the bottom up, preventing wasted effort on content rewrit
Content published without pre-flight technical checks is the single largest source of fixable ranking failures I find when auditing white-label SEO operations. Not thin content, not bad link profiles, not poor keyword targeting.
A five-layer diagnostic sequence (crawl, render, index, rank, click) applied in strict dependency order isolates the root cause of organic visibility drops faster than any other method I've tested across 200+ agency evaluations.
Delegating your internal linking strategy to an SEO agency before you've audited your own site's authority flow produces, on average, three to six months of wasted retainer spend.
Generic 100-point SEO audit frameworks consistently hand architecture and design firm websites passing scores while those same sites lose organic visibility on the pages that actually win clients: project portfolios, case studies, and studio landing pages.
Cloudflare's Q1 2026 Radar data puts AI crawlers at 30.6% of global web traffic, and in my audit work this year, I've found that roughly seven out of ten client sites have no deliberate robots.txt policy for a single one of those bots.
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Only 43.4% of websites pass all three mobile Core Web Vitals thresholds. Desktop? 54.6%. That gap tells you everything about where ranking problems actually live.