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A desktop page carrying 1,500 words and rich schema markup that renders as a 400-word stripped-down version on mobile will rank based on the thin mobile version, because Google indexes mobile, not desktop.
Three implementation paths exist for getting star ratings into your search listings through review schema markup SEO: plugin-based automation, template-level JSON-LD injection, and fully programmatic generation.
Roughly 86% of impressions on Google Business Profiles come from unbranded discovery searches — "plumber near me," "emergency dentist open Sunday" — according to Birdeye's 2026 analysis of local search behavior.
The slide deck that convinced a $4M ARR fintech company to sign a 12-month agency retainer showed fourteen keyword ranking improvements, zero AI citation metrics, and no mention of entity authority anywhere in the strategy section.
Ranking page one for "contract manufacturer" is actively harming the pipeline at dozens of industrial firms I've audited in the past three years. The ranking itself isn't the problem. The problem is what happens after the click: nothing. No RFQ. No qualified lead. No sales conversation.
Google awards Premier Partner status to roughly the top 3% of agencies in each country based on ad spend, client retention, and certification completeness. That badge appears on agency websites, in pitch decks, and across LinkedIn profiles as shorthand for "trust us.
A client called me in February, panicking. Their organic traffic had dropped 41% over six months despite their SEO agency reporting "strong keyword rankings" and "healthy backlink growth." The rankings were real. The backlinks were legitimate.