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Paid click-through rates have dropped 68% on Google queries that trigger AI-generated summaries, according to tracking data compiled this spring across multiple enterprise SEO platforms.
Five authority gaps keep professional service businesses invisible to ChatGPT, Gemini, and Perplexity, and the first one—absent entity recognition—is a competency that virtually no one on a typical SEO team was trained to address.
SEO.co announced its physical expansion into San Francisco on May 7, targeting venture-backed startups and enterprise brands with GEO consulting, AI-driven search strategies, and technical audits designed for generative platforms.
The slide deck that convinced a $4M ARR fintech company to sign a 12-month agency retainer showed fourteen keyword ranking improvements, zero AI citation metrics, and no mention of entity authority anywhere in the strategy section.
The PR deliverables your white-label SEO provider sends every month are optimized for a citation ecosystem that functionally stopped existing in January 2026.
A Fortune 500 client of mine fired their agency two weeks ago. Not because organic traffic dropped. Traffic was actually up 4% quarter-over-quarter. The problem? Their brand had vanished from every AI-generated answer in their vertical. ChatGPT recommended three competitors by name.
A client of mine fired their SEO agency in February after discovering something alarming: their site ranked #2 for a competitive B2B keyword, but their organic click-through rate on that term had collapsed by over 50% in eight months. The agency kept sending cheerful ranking reports.