Category
Google's April 2026 core update displaced 90.7% of top-10 search results across tracked queries, and 24.1% of pages that held top-10 positions fell completely out of the top 100.
A white-label SEO provider I'd been evaluating pitched a prospective client with this line: "Traditional SEO is dead. We're pivoting 100% to AI search optimization, and you should too." They lost the contract. The agency that won?
A 15-person agency in Austin lost access to every single client report overnight. Their all-in-one SEO platform raised prices by 40%, and when they pushed back on the renewal, the vendor revoked API credentials during a billing dispute.
If you run a digital agency in 2026, you've almost certainly fielded the question from a client: "Can you handle our SEO too?" The smart answer is yes — even if you don't have an in-house SEO team. That's where white-label SEO providers come in.