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SE Ranking's volatility index for the March 2026 core update showed 79.5% of top-3 positions shifting — the most disruptive reshuffle ever recorded.
The domain authority moat that enterprise sites have relied on for a decade is eroding faster than any agency retainer report will tell you.
The March 2026 Core Update, which Google began deploying on March 27 and finished rolling out in mid-April, has already suspended hundreds of Google Business Profiles across the locksmith, moving company, and home contractor verticals.
Across my client portfolio, I counted six Google Business Profile suspension notices between March 27 and April 8.
Google announced new task-based search features on April 21, explicitly describing search as "a platform for navigating modern life.
Your number one ranking might be worthless now. Not in some hypothetical future where AI takes over search, but right now, two days after Google confirmed its March 2026 broad core update finished rolling out on April 8th.