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Google clarified June 22, 2026 that it does not evaluate third-party SEO tools and that these vendors have no access to its internal search metrics, according to guidance published on Think with Google by Brendon Kraham, the company's VP of Search and Commerce for Global Ads Solutions. The statement
Google published documentation on June 7 positioning itself as the sole authoritative source for SEO practices and distancing the company from third-party tools and agencies, according to new guidance on Google Search Central that explicitly warns businesses to evaluate outside advice against Google
DemandSphere released a free tracker cataloging 173 Google algorithm updates and AI search milestones spanning 25 years, combining live dashboard data with proprietary archives and Google research publications. The Google Algorithm & AI Search Update Tracker launched April 18, 2026, according to PPC