Tag

#301 redirects

Website Domain Migration Without Ranking Loss: The Complete 301 Redirect and Authority Preservation Playbook

A domain migration preserves rankings when three things execute correctly: complete 1:1 URL mapping with permanent 301 redirects, a pre-migration technical SEO audit that benchmarks every ranking signal worth protecting, and aggressive post-launch monitoring for at least 12 weeks.

May 20, 2026

Website Migration SEO Checklist: The 301 Redirect Strategy That Preserved 381% Growth for Enterprise Clients

Redirect testing data compiled by urllo puts the link equity transfer rate of a properly implemented 301 redirect between 90% and 99%.

April 22, 2026

5 SEO Mistakes That Sink Websites After Site Migrations (And How to Avoid Them)

Every site migration I've worked on has had at least one moment where someone on the team says, "Wait, why did our traffic just drop 40%?" The worst part isn't the drop itself. It's realizing the cause was entirely preventable.

April 8, 2026