Tag
Three implementation paths exist for getting star ratings into your search listings through review schema markup SEO: plugin-based automation, template-level JSON-LD injection, and fully programmatic generation.
When a customer writes "fixed my burst pipe in under an hour" in a Google review, the platform's AI tags that business for queries like "emergency plumbing" and "fast service." That business owner never wrote a single line of copy targeting those terms.
Google's review algorithm evaluates four distinct signal categories when it processes customer feedback: relevance, recency, volume, and sentiment.
A client of mine—a regional HVAC company with 14 locations—fired their previous agency after six months of zero movement in the local pack. When I audited their strategy, I found something absurd: the agency had built 47 new backlinks, optimized every title tag, and rewrote all their service pages.