Tag
Forty-one white-label SEO contracts have crossed my desk for review since Google expanded AI Overviews to cover more than 40% of commercial queries in Q3 2025. Thirty of those contracts still listed "keyword ranking improvements" as the primary deliverable.
"Home service contractors don't need a marketing agency that also works with e-commerce brands and SaaS companies. They need someone who understands seasonal demand, high-intent local search, and what it actually takes to generate booked jobs, not traffic.
Three agency launches in six weeks—Firegang Dental Marketing's expanded vertical platform on April 23, A-Train Marketing's behavioral health strategy framework on April 17, and GTECH's four-layer search optimization model on March 16—all share one structural feature that matters more than their indi
I fired our SEO agency after discovering they'd been submitting AI-generated blog posts with fabricated statistics to our client's site for three months straight. Nobody on their team had read a single piece before hitting publish. The kicker?