The SEO Agency Transition Playbook: Running Parallel Campaigns Without Tanking Your Rankings
Switching SEO agencies is the business equivalent of changing the engine on a moving car.
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Switching SEO agencies is the business equivalent of changing the engine on a moving car.
A $4.2 million e-commerce brand I consulted for fired their SEO agency on a Friday, onboarded a new one the following Monday, and watched organic traffic drop 38% over six weeks. Nobody had mapped redirect chains. The old agency's custom schema markup disappeared during a theme update.