Performics

Performics is a performance marketing agency operating as the performance marketing arm of Publicis Media within Publicis Groupe. Founded in 1998 and headquartered in Chicago, Illinois, the agency initially functioned as an affiliate network before pioneering performance marketing through early expertise in search engine marketing (SEM) and search engine optimization (SEO). It has since expanded to offer solutions across paid, owned, and earned channels, focusing on connecting marketing investments to consumer intent using data, technology, media, and content. Performics serves leading global brands, optimizing campaigns with billions of digital data points for personalized customer experiences and targeted media buys. The agency has evolved from a specialty service provider to a central player in performance marketing strategies. With offices across the U.S. and internationally, Performics emphasizes uncovering consumer intent to design campaigns that engage users at key moments. Its approach integrates math, storytelling, strategy, and creativity, positioning it within Publicis Groupe's broader capabilities for delivering connection solutions at scale. Performics differentiates through its long-standing focus on data-driven performance, leveraging consumer intent signals in novel ways. No specific awards or recognitions are detailed in available public sources. The agency maintains a global presence, supporting clients in redefining performance marketing outcomes.