Brainlabs

Brainlabs is a full-service media agency specializing in performance marketing, including search, social, programmatic advertising, SEO, analytics, and conversion rate optimization (CRO). The agency emphasizes a data-driven, scientific approach to marketing, utilizing its proprietary Cortex AI platform to develop insight-led media plans and optimize for revenue and profit rather than platform metrics. It offers integrated services across paid search, paid social, programmatic, performance creative, and influencer marketing, positioning itself as independent and founder-led. Brainlabs operates globally with offices including New York, London, Austin, and Buenos Aires, serving growth-focused advertisers. Founded in 2012, Brainlabs has expanded from its origins in the UK to establish a U.S. headquarters in New York, NY. The agency maintains a strong focus on company culture, guided by four core values: Grow Everyday, Collaborate Don't Compete, Enjoy The Journey, and Future Think. Promotions and pay are tied to adherence to these values rather than solely financial performance, with employee wellbeing prioritized through practices aimed at reducing workplace stress. Brainlabs also runs The Academy, a graduate program combining masterclasses and on-the-job training in digital marketing. A key differentiator is its technology integration, including the Cortex AI platform for real-time data optimization and partnerships as Premier Platform Partners with major ad platforms. Brainlabs licenses its software stack to in-house advertising teams, extending beyond traditional agency services. The agency positions itself as tech-powered and data-led, delivering measurable business impact through people, processes, and AI aligned to profit.