iProspect

iProspect operates as a global digital marketing agency with over 4,000 employees across 88 offices in 54 countries. The agency provides services including search engine optimization, paid search, programmatic advertising, retail media, paid social, video advertising, digital out-of-home, and affiliate marketing. It focuses on converting consumer intent into action through integrated strategies that combine channel expertise with data-driven decisions to deliver measurable growth for brands. Headquartered in New York, NY, iProspect was founded in 1996 and has expanded into the first truly global digital performance agency. It is part of dentsu, with recent evolutions including a merger with Merkle to enhance performance media capabilities. The agency serves large advertisers by leveraging technology, consumer behavior insights, and a performance mindset to adapt to multi-platform environments and drive business results. iProspect differentiates through its emphasis on full-funnel strategies, real-time measurement, and personalized storytelling powered by data insights. It positions itself as a partner that reshapes brand strategies for convergent media landscapes. Public sources note it as an award-winning agency, though specific awards and years are not detailed in available listings. Leadership includes figures guiding US and North American operations, with a focus on strategy, client services, and growth in digital performance.