Silverback Strategies

Silverback Strategies is a performance marketing agency founded in 2007 that specializes in search, social, content, and analytics for mid-sized businesses seeking measurable growth. The agency positions itself around revenue attribution and accountability rather than vanity metrics, helping clients generate predictable, attributable leads and sales. As a Google Premier Partner, Silverback has managed over $500 million in combined Google and Meta media spend and conducts more than 500 marketing tests annually. The agency serves diverse verticals including healthcare, financial services, e-commerce, senior living, higher education, and home services, with particular expertise in performance creative, incrementality testing, media mix modeling, SEO, and AI search optimization.