Directive
176 reviews
Company Overview
Performance marketing agency built specifically for B2B companies. Proven Customer Generation methodology has generated $1B+ in revenue for clients over 10 years. Specializes in pipeline-driven SEO and paid media for tech companies.
Deep Dive
Directive is a B2B performance marketing agency founded in 2014 and headquartered in Irvine, California. The agency specializes in customer generation for mid-market and enterprise SaaS and technology brands, moving beyond traditional marketing metrics to focus on qualified pipeline and revenue outcomes. Directive's core methodology, called Customer-Led Growth, integrates SEO, paid media, creative, conversion rate optimization, and revenue operations strategy to drive measurable business results rather than vanity metrics like impressions or clicks. The agency has served over 420 brands and generated more than $1 billion in revenue for its clients, positioning itself as a partner for some of the fastest-growing B2B companies globally.
Leadership
Tanner Shaffer
Founder
Garrett Mehrguth
Chief Executive Officer
Sean Baker
Chief Revenue Officer
Jesse Seilhan
SVP of Operations
Carrie Muehlemann
Not specified
Services Offered
Industries Served
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Notable Clients
Frequently Asked Questions
Who founded Directive?
Directive was founded by Tanner Shaffer in 2014, headquartered in Irvine, CA.
Who leads Directive today?
Current leadership includes Garrett Mehrguth (Chief Executive Officer), Sean Baker (Chief Revenue Officer), and Jesse Seilhan (SVP of Operations).
What services does Directive offer?
Directive offers 6 core services: SEO Audit, Technical SEO, Enterprise SEO, Content Marketing, PPC Management, SEO Consulting.
What companies has Directive worked with?
Publicly disclosed clients include Sumo Logic, SentinelOne, and Chili Piper. Full case studies are usually available on the agency's own website.
Where is Directive located?
Directive is headquartered in Irvine, CA and serves clients across the United States.
What is the typical budget range to work with Directive?
Directive typically works with clients in the $5K-$10K monthly retainer range. Confirm current pricing directly with the agency, as engagements vary by scope.
How large is Directive and when was it founded?
Directive was founded in 2014 and currently has 51-200 employees.
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