Google Search Delivers Just 232 Clicks Per 1,000 Queries to External Websites, SparkToro Data Shows
SparkToro analysis of Similarweb clickstream data shows 232 of every 1,000 U.S. Google searches produced a click to the open web between January and April 2026, down from 360 clicks per 1,000 searches in the firm's 2024 study, according to a report published June 10 by SparkToro co-founder Rand Fish