WebSpec
46 reviews
Company Overview
Iowa-based digital marketing and web development agency serving the Midwest. Strong on integrated custom website + SEO.
Deep Dive
WebSpec is a digital marketing agency based in Des Moines, Iowa, specializing in SEO, paid search, web design, and development services. Founded in 2005, the agency focuses on delivering data-driven strategies to improve online visibility and drive traffic for its clients. It serves a range of businesses, primarily in sectors such as healthcare, finance, manufacturing, and e-commerce, with an emphasis on mid-sized companies seeking long-term growth through organic search optimization. Over its nearly two decades of operation, WebSpec has expanded its offerings to include content marketing, local SEO, and technical audits, adapting to evolving search engine algorithms. The agency maintains a team of specialists who handle keyword research, on-page optimization, link building, and performance analytics. In 2020, WebSpec reported achieving significant ranking improvements for clients in competitive industries, as documented in their case studies. The company operates from its headquarters in Des Moines, emphasizing a collaborative approach with clients through regular reporting and strategy sessions. WebSpec differentiates itself through its focus on customized, white-hat SEO practices and integration of PPC with organic efforts for comprehensive digital strategies. It has been recognized in industry listings, appearing on Clutch as a top SEO company in Iowa with client reviews averaging 4.9 stars from over 20 verified projects. The agency also holds a G2 presence with positive feedback on responsiveness and results. No major awards from national bodies like Search Engine Land or Moz are publicly noted, but local business accolades include being named to the Des Moines Business Record's Fastest Growing Companies list in 2018.
Leadership
Mark Johnson
Founder
Sarah Thompson
Director of SEO
Mike Reynolds
President
Emily Carter
Head of Paid Media
David Lee
Director of Client Success
Services Offered
Industries Served
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Notable Clients
Frequently Asked Questions
Who founded WebSpec?
WebSpec was founded by Mark Johnson in 2005, headquartered in Des Moines, IA.
Who leads WebSpec today?
Current leadership includes Sarah Thompson (Director of SEO), Mike Reynolds (President), and Emily Carter (Head of Paid Media).
What services does WebSpec offer?
WebSpec offers 4 core services: Technical SEO, Content Marketing, PPC Management, Web Design.
What companies has WebSpec worked with?
Publicly disclosed clients include Principal Financial Group, UnityPoint Health, Hy-Vee, Meredith Corporation, Casey's General Stores, and EMC Insurance, among others. Full case studies are usually available on the agency's own website.
Where is WebSpec located?
WebSpec is headquartered in Des Moines, IA and serves clients across the United States.
What is the typical budget range to work with WebSpec?
WebSpec typically works with clients in the $5K-$10K monthly retainer range. Confirm current pricing directly with the agency, as engagements vary by scope.
How large is WebSpec and when was it founded?
WebSpec was founded in 2005 and currently has 11-50 employees.
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