Performics is a top search engine optimization firm based in Chicago, Illinois. Founded in 1998, the company boasts of having a legacy of innovation. Performics started out as Dynamic Trade, offering online marketing solutions and technologies for leading multi-channel marketers. They then launched their CPA/CPL-based Affiliate Network that focused on Web traffic monetization via direct response vehicles.

As the company continued to evolve, they added paid search (search engine marketing) to their portfolio in 2001, and their SEO practice in 2003. Performics was then acquired by DoubleClick in 2004, the online advertising agency that develops and provides Internet ad serving services. DoubleClick and its subsidiaries then became part of Google in 2008. Google then sold Performics to Publicis Groupe—the third largest communications group and top search spender in the world—in late 2008. In 2013, Publicis Groupe and Omnicom Group merged to form the Publicis Omnicom Group.

For more than 15 years, Performics has been redefining performance marketing with its novel use of data, technology, and media. They have won several global awards for being a leader in search, social, display, and affiliate channels, with Forrester Research even naming them as the “original performance marketing firm” and a “Leader” in the industry.

Performics describes their work as accelerating great missions and reinventing performance marketing through participation. They perform across paid, owned, and earned media.