Netmining, one of the leading providers of real-time audience targeting solutions, offers services designed to help businesses reach their target markets online. Established in 2000 by a team of advertising veterans, this company has provided solutions proven to have increased conversion rates across online and offline sales channels.

Netmining combines audience planning, targeting, bidding, and optimization capabilities into one service platform. They have a real-time profiling engine called Audience Scoring Engine, which translates data into customer intelligence, helping clients understand specific customer interests and buying propensity.

The scoring engine uses dynamic scores to make decisions in-real time. It determines which group of consumers should receive advertising. It calculates the most effective price for each consumer, and increases an ad’s creative relevance as well.

Some of their solutions include SmartRemarketing, which brings back previous customers; Audience Extension, which uncovers potential consumers; Custom Targeting, which builds a significant audience pool; and Contextual Targeting, which delivers messaging based on consumer viewership.

Netmining offers these services in partnership with some of the leading companies in online advertising.

Their list of clients includes some of the most recognized brands not only in the country, but globally as well. Clientele includes, but is not limited to Levi’s, Juicy Couture, Audi, BMW, Mercedes-Benz, Sharp, American Express, Chase, White Castle, and iProspect.