Kontera Big Data Content Marketing Platform Review
Kontera, a big data content marketing platform, is a thriving marketing business that has provided services for some of the world’s largest brands. Established in 2003 by industry veterans Yoav Shaham and Assaf Henkin, the company has become a go-to name for brands that need tweaks in their marketing campaigns.
The company’s main job is to analyze global content consumption patterns, trending passion points, and on-going social “conversations”.
Kontera has become one of the leading digital marketers around, cross-correlating more than 550 terabytes of video, 450 million pages, 3.5 terabytes of content, 300 billion phrases, 550 million images, and 1.4 billion tweets every day. They cross-correlated the date to provide insights and analytics on 27,000 interest topics, 350,000+ products, 8,000+ celebs, and 12,000+ places.
Some of their content insights and “curation” products include Kontera Insights, a product that measures the world’s content consumption, Content Discovery, a service that discovers content for creation and sharing, Content Curation, a product that helps clients manage their marketing programs, and many more. Their content activation products also include Social Activation, Mobile Activation, and Native Web Activation.
Kontera is the name behind the success of some of the most popular companies, such as Ford, Microsoft, BestBuy, Kellogg’s, and Bank of America.
Website | http://kontera.com/ |
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Date Founded | 2003 |
Services | Contextual Advertising |
Major Clients | Ford, Microsoft, BestBuy, Bank of America, Kellogg's |
Languages | English |
Phone | Tel: 415-558-7780 | Fax: 415-558-7111 |
Address | 1550 Bryant St. San Francisco, California 94103 |