Greenlane, a search marketing and consulting company, provides search engine optimization (SEO), pay per click (PPC), copywriting, and analytics services for major brands and small to medium-sized businesses. Established in 2007 from the collaborative efforts of Bill Sebald and Keith Urban, this company has been developing and executing marketing initiatives on the web for a wide range of businesses.

The boutique agency employs a specialized group of seasoned digital marketers, both in B2C and B2B. The seven-person agency focuses on SEO, PPC, analytics, and strategy for lead generation and ecommerce.

They have been working in the SEO industry since the late 1990s. They spent the years focusing on SEO lead generation and return of investment (ROI). Their PPC advertising has been highly effective for commercial and retail goals of their clients, as the businesses improve their branding, mindshare, and reputation management.

Additionally, Greenlane’s team has years of analytic skills that they use to answer queries on where to best allocate clients’ next marketing dollars, or where visitors drop off before converting. They also help businesses develop content strategies, from text to multimedia content.

Their team has worked with some big names, such as Levi’s, Calvin Klein, GNC, The Art Institute, PetSmart, and Dick’s Sporting Goods.